Software company logo revamp

SimpleCrumb is a software and website development company based in the UK. They came to us in need of a new logo that would reflect the friendly, progressive and engaging personality of the company.

After initial discussions, market research and conceptualisation we settled on a clean and simple geometric logo design. The icon is made up of a series of crumbs as a nod to the company name. To give the logo a friendly feel, we added slightly rounded corners and created the resemblance of an arrow that points from left to right. This showcases the company’s progressive nature and emphasises their commitment to moving forward. To complete the look, we paired the icon with a bold and engaging font.